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The message to the gospel's audience is clear. Joining the Jesus Movement does not mean that your problems are all over. Discipleship means making sacrifices. We can speculate that the author may well have had those in mind who jumped on the Jesus bandwagon, all enthused and fired-up—only to give it up when things got tough. Following Jesus meant a re-ordering of priorities that could be hard sometimes. It meant a new way of living that didn't make you any better off financially, in fact it could cost you income. If you're poor and living in a Roman urban center when you join up, you will still be poor after joining up.
Why would people have joined the little, mostly urban churches of the Jesus Movement in the face of such warnings? As I've said before in this series, they became followers of Jesus because it made a difference in their lives, at least for most of them most of the time. They learned that their discipleship was not a way around problems and challenges, but it was a better way through them. They may not have had a larger income, but they had a richer life. It was a life that demanded humility rather than the prideful arrogance of the Pharisees, which generally worked better than a dishonest pride. Following the Jesus Way was nine times out of ten a better way to live and to work through the problems and challenges of life. Nothing is 100%, but Jesus' way was a better way.
So, bring it on, Jesus. We'll sleep under the stars with you. We'll let someone else bury Dad. We're game to give your way a try. That's the attitude that the gospel called for.