Now, I am not a fan of soft drinks in general and Coke in particular. The commercial did not persuade me to drink it or to stop being critical of Coca-Cola's contribution to our nation's obesity epidemic. Still, we should give credit where it is due, and the Coca-Cola folks deserve credit for what is an unusually sensitive and beautiful commercial message. They also deserve credit for an expanded version that provides background and substance to the commercial. I encourage you to take five minutes and watch it:
Wednesday, February 5, 2014
"America the Beautiful" on Further Reflection
As most readers of this blog know, the Super Bowl commercial, "America the Beautiful," produced by Coca-Cola, stirred a great deal of ire in some circles. The two main objections, both bogus so far as I personally am concerned, were that it was wrong to sing the song "America the Beautiful" in a mixture of eight languages. "It should be in English." The other criticism was that it included, briefly and not even that obviously, a gay family.
Now, I am not a fan of soft drinks in general and Coke in particular. The commercial did not persuade me to drink it or to stop being critical of Coca-Cola's contribution to our nation's obesity epidemic. Still, we should give credit where it is due, and the Coca-Cola folks deserve credit for what is an unusually sensitive and beautiful commercial message. They also deserve credit for an expanded version that provides background and substance to the commercial. I encourage you to take five minutes and watch it:
Now, I am not a fan of soft drinks in general and Coke in particular. The commercial did not persuade me to drink it or to stop being critical of Coca-Cola's contribution to our nation's obesity epidemic. Still, we should give credit where it is due, and the Coca-Cola folks deserve credit for what is an unusually sensitive and beautiful commercial message. They also deserve credit for an expanded version that provides background and substance to the commercial. I encourage you to take five minutes and watch it:
